Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Uncertainty fuels hesitation—especially with money. Learn why we stall, and how to build confidence with small steps, smarter ...

The Texas A&M AgriLife Institute for Advancing Health Through Agriculture hosted an agriculture forum Monday, bringing ...

These triggers often play a significant role in our decision-making process as consumers. For marketers, understanding them ...

According to an internal memo obtained by Automotive News, VW is set to introduce an additional import fee on destination ...

As cities like Las Vegas navigate the evolving short-term rental market and the Federal Trade Commission (FTC) cracks down on ...

To unlock grocery data's full potential, financial institutions must prioritize ethical considerations alongside business ...

To get the most reward, a rat should rapidly change its behavior ... critical for decision-making. The alcohol had damaged neural circuits causing alcohol-exposed rats to process information ...

Having worked with SaaS platforms for more than a decade, it has been fascinating to watch the introduction of AI into these ...

Chatbots—those little text bubbles that pop up in the corner of so many consumer sites—have long been a fixture in the ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.