With summer just around the corner, it’s time to tuck away the spring wardrobe and embrace the exciting styles that the new ...

Lace, bows and pastel hues are dominating social media, ushering in a new wave of hyper-feminine fashion known as the ...

Actress Elle Fanning adores a bow (and a pigtail!), and Sydney Sweeney, the Euphoria star known for her ethereal, ...

For those breezy spring days, opt for a cozy long-sleeve silhouette that still offers plenty of airflow, keeping you warm ...

Fashion and beauty have long been considered indicators of society’s values with today’s conventional beauty trends — quiet ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s the perfect fusion of comfort and style ... Polka dots and soft pink make a match-made-in-heaven spring duo, don't you think? And this coquette-meets-cottagecore maxi dress is proof ...

It’s that mix of soft and bold that makes it feel elevated ... Have a crop top in your wardrobe you've been meaning to figure out a way to style? We've got you. When you add the tiny shirt ...

Triptii Dimri took to her social media to share pictures of her latest look. The actor opted for a sheer black tulle gown ...

Things warm up a lot in the spring. Read ahead to check out 21 flowy dresses that won't stick to you if you sweat in the warm ...

If you also frequently become restless with your home’s aesthetic and you haven’t yet gotten a portable table lamp, it’s ...