Ahead of the International Day of Zero Waste, we speak with a UNEP expert about how to lighten the fashion industry’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

AÍMER, the renowned fashion brand, made a striking statement at the China Fashion Week (Spring) with the unveiling of its ...

Velvet is not just restricted to clothing, though. Accessories made of this fabric also contribute to the celebrity fashion ...

Zubaida Faiza’s Eid collection brings back ‘80s-inspired styles with a contemporary twist, featuring luxurious fabrics and sleek cuts for a fresh, summer-friendly approach to festive wear ...

From bold prints to classic silhouettes, these dresses will see you through the season in style, says head of fashion Zoe ...

These warps and wefts take their cues from optimism, whether by researching neuroaesthetics, creating exuberant patterns, or recycling fashion textile waste for a brighter future.

India has a rich history of producing and exporting handwoven fabrics that have been mentioned in the books for centuries.

"This is Uniqlo’s take on a classic Chanel and boy does it deliver. Chic and elegant, dressy without being fussy, works as ...

What we wear is more than just fabric, it’s a reflection of who we are. Fashion shapes our identity, boosts our self-confidence, and influences how others perceive us. Whether bold and expressive or ...

Tech-infused fashion isn’t new, but Coperni took it further with a runway staged as a ’90s LAN party, complete with gaming ...

Meet the 'espresso martini dressing' trend: because deep, rich brown is the only hue we want to wear right now ...