PARIS — Chanel has created a new e-logo for its partners authorized to distribute its fragrance and beauty products online.

Yet when I heard the word "Chanel" I immediately gave full attention. The presenter on graphic design explained how the logo and look of the iconic French fashion house was inspired by elements found ...

you realized that you were scaling a Chanel logo. Scenographer-designer Willo Perron had transformed those iconic double Cs into something like an infinity symbol. It was a fitting metaphor for ...