"Unexpected crossovers are having a moment, and we’re delivering a Hershey's Kisses flavor combo no one saw coming—but everyone will want to try,” Katie DeCapria, senior brand manager at The ...

Leaning Into the Viral Hydration Boom, Superfood Latte Brand Blume is Expanding Its SuperBelly Line, Introducing a Refreshing Bold, New Flavor After a full calendar year of success, 110% ...

A popular brand of iced tea caused some social media uproar after a post implied the company was bidding farewell to a flavor. Lipton seemed to suggest in an Instagram post on Tuesday that its ...

The brand is launching breast milk flavored ice cream (they've assured ... carbs (energy-boosting lactose), important vitamins (iron, calcium, Vitamin B and D, and zinc), plus lots of H2O for ...

However, the company is making a somewhat strange move with its branding: the vehicles will be marketed under the newly named IM Presented by MG Motor brand. We’ll let that name sink in for a ...

The all-time greats—like Karl Lagerfeld, Phoebe Philo, Hedi Slimane—have the power to shape every aspect of a luxury brand, from its collections to its store designs (Slimane even put his ...

Virat Kohli has picked national teammate Jasprit Bumrah as the toughest bowler he has ever faced in his career. The 31-year-old India pacer has been a thorn in the neck for the opposition batters ...

MG ZS EV replacement is almost here! Is the 2025 MGS5 EV the affordable electric small SUV to take on the Kia EV3 and BYD Atto 3? Five years ago Holden executives were secretly hatching a plan to save ...

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To move forward, companies and brands need to first take a look at their current brand positioning. But for a moment, even a brief moment, it would make sense to go back to the brand drawing board to ...