A company logo is a symbol of your company's identity. It creates your customers' first impression of your company. The best logos send a message to customers about the company's values, ...

A symbol may not be the same thing as a logotype, but abbreviating both logotypes and logomarks as “logos” is totally logical, because both types of logo are meant to do the same thing.

Your company’s unique name, logo, symbols, and designs all need legal protection. Learn about trademarks and the benefits they can offer your business. Newsletters Games Share a News Tip.

Other logos had more formal names. Those like 1960’s Steelmark and 1964’s Woolmark needed names because they represented industry categories, rather than specific brands. Other symbols, like ...

Prudential introduced its “Rock of Gibraltar” logo in 1896, shortly after the company was founded. The symbol appeared in a weekly newspaper above the words, “The Prudential has the strength ...

One popular way to do this is by incorporating hidden messages in logos. Adding a hidden message or symbol to a brand’s logo can add layers that not only makes it more unique but also incredibly ...

MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the tweaks were subtle: The company kept its overlapping red and yellow balls intact, and moved its name, which ...

This illustration photo taken on July 2, 2020 shows a Fedex envelope with the company logo in Los Angeles. Chris DELMAS / AFP/Getty. Perhaps one of the most famous logo hidden messages is the ...

Suppose Uber--to pick a random example of a distinctly digital-era company--had been founded in 1909. Obviously it would have had a different business model (not involving a smartphone app), but ...

Walmart's original logo, introduced when the story opened in 1962, was super plain and simple. The current spark symbol has been in use since 2008.

A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent ...