Iconic logos like Apple's bitten apple and Amazon's A-to-Z arrow carry deep meanings, reflecting a company's heritage and ...

Deciding whether to register a trade mark for your business name, logo, or both is an important step in protecting your brand ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

For small business owners, protecting your creative assets is just as important as protecting your physical property. Angela ...

The new logo strips away the obvious and leans into subtlety. Minimalist and discreet, it represents the philosophy of “if ...

Kiwetinohk Energy Corp. (TSX: KEC) ("Kiwetinohk" or the "Company") announces that it has launched a formal business strategy ...

An unfortunate and unintentional logo design ultimately led the Chesapeake Baysox to partner for a good cause.

Bentley Motors has introduced a new Bentley Wings emblem, marking the fifth major redesign of its iconic Winged B since 1919.

Birla Tyre’s new identity includes a custom wordmark to indicate speed and motion, along with a tiger symbol representing strength and agility.

The brand formerly known as Aunt Jemima finally has a new name: Pearl Milling Company. In a statement released on Tuesday, PepsiCo, which owns the Quaker Oats brand, explained the story behind the ...

Nippon Steel has finalized its deal to buy 100% of US Steel, the iconic steelmaker that was once the world’s most valuable ...

Understand trademark registration, its importance for brand protection, and a step-by-step guide to securing your business's identity and ...