Marketing goes much deeper than just selling crayons, says Crayola CMO Vicky Lozano
The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission ...
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Crayola is bringing back 8 'fan-favorite' retired crayon colors, including Dandelion
especially since Dandelion left the crayon box in 2017." "The decision to unretire these eight colors for a limited time will delight and surprise consumers, increase the brand's available color ...
Crayola gets nostalgic by bringing back colours not seen since 1990 – but they're limited edition
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Crayola's nostalgic limited edition packs bring back 'lost' colours retired since 1990 – plus a Million Crayon Giveaway
The art brand is bringing back retired colours as a limited edition pack across crayons, markers and pencils. Not only that, ...
This ‘Perfect’ Parent-Approved Crayon Brand Just Dropped a New Colored Bubble Bath Kit That Toddlers Will Love
Honeysticks is quickly amassing a cult-like following, and so it’s no wonder that the “perfect” crayon brand keeps adding to ...