New Zealand slow-fashion label Kowtow is walking the sustainability walk with its relaunched community loyalty program, The Collective.

Channels of product distribution are the routes that a product takes from the maker to the final user. Efficient distribution channels are crucial for successful product management because they ...

These insights come from the 2024 Charging Experience DeepDive by EVForward®, the largest and most comprehensive study focused on the next generation of BEV buyers. The report examines perceptions of ...

Fifty-two percent of customers said they would be willing to pay more to do business with a brand that gives back.

The revamped pizzeria-arcade hopes you’ll take a break from Netflix, sign up for its new membership program and come back just about “every single day.” ...

TUPELO – For more than 20 years, General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, ...

Change is a constant, so companies that thrive in today’s landscape must be continuously adapting and innovating—changing as ...

Newsweek and Statista spotlighted 20 convenience-store chains including Royal Farms, QuickChek, Murphy USA, Wawa and more, on ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Consider the success some brands have seized by deploying “surprise and delight” as a regular tool in their marketing arsenal.