Accor’s brand is also hitting home with travelers, illustrated by its solid loyalty program, which offers an immediate demand channel for third-party owners, further validating the company’s brand ...

PayPal's revenue growth and EPS growth are solid, but the company struggles with declining ROIC and FCF margins. Read why I ...

Bringing over 15 years of experience in hospitality marketing, brand positioning, digital campaigns, and public relations ...

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play ...

New Zealand slow-fashion label Kowtow is walking the sustainability walk with its relaunched community loyalty program, The Collective.

These insights come from the 2024 Charging Experience DeepDive by EVForward®, the largest and most comprehensive study focused on the next generation of BEV buyers. The report examines perceptions of ...

Fifty-two percent of customers said they would be willing to pay more to do business with a brand that gives back.

The revamped pizzeria-arcade hopes you’ll take a break from Netflix, sign up for its new membership program and come back just about “every single day.” ...

TUPELO – For more than 20 years, General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, ...

Change is a constant, so companies that thrive in today’s landscape must be continuously adapting and innovating—changing as ...

Newsweek and Statista spotlighted 20 convenience-store chains including Royal Farms, QuickChek, Murphy USA, Wawa and more, on ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...