Opinion: Advertising often gets a bad rap — and at times, it deserves it. But it also holds the power to be a force for good.

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

"Rolling back inclusion of all kinds at a time when consumers actually care even more about it, from a shopping perspective ...

Beyond Inc. is on of our top picks for 2025. Why do we believe analyst FY25 revenue estimates are overly pessimistic? Click ...

FMCG giant ITC has signed definitive agreements to acquire 100% stake in D2C meat delivery startup Meatigo’s parent Prasuma.

Lotus Cars faces challenges in core markets and unlikely growth in India, leading to potential downward revisions and a ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

PGA National Resort & Spa in Palm Beach Gardens, Florida, has been sold to London-based private equity firm Henderson Park. While the exact sale price was not disclosed, it was previously estimated at ...

Target was one of corporate America’s most forceful supporters of diversity and inclusion initiatives and vowed to support ...

Diversity, equity and inclusion programs have come under attack in American boardrooms, state legislatures and college campuses – and now broadly across the federal government.

strengthening brand equity and creating meaningful consumer connections. His addition to the leadership team is poised to drive innovation, enhance customer engagement, and accelerate the brand ...

“Brand Equity will be completing 20 years this year. We must try and do an event,” I remember telling him. “Why stop at one event, we’ll do twenty,” he said, and vanished into the gatherin ...