Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

The Arch Manning era has arrived in Texas after Longhorns quarterback Quinn Ewers declared for the 2025 NFL Draft after they were beaten by the Ohio State Buckeyes in the Cotton Bowl Classic on Jan.

Colgate-Palmolive (NYSE:CL), a global leader in consumer products with a "GOOD" InvestingPro Financial Health score of 2.73, finds itself at a crossroads as it navigates a complex market environment.

In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...

Wellbeing Nutrition, an Indian nutraceutical brand, has appointed Bollywood star Sharvari as its new brand ambassador. This collaboration aims to make wellness accessible and effective for Indians ...

“Brand Equity will be completing 20 years this year. We must try and do an event,” I remember telling him. “Why stop at one event, we’ll do twenty,” he said, and vanished into the gatherin ...

Opinion: Advertising often gets a bad rap — and at times, it deserves it. But it also holds the power to be a force for good.

New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.

Although not as recognisable as Wesfarmers-owned Officeworks, Winc delivers more than 50,000 boxes a day to offices around ...

At Shark Tank India Season 4, 'Burger Bae' founders pitched their edgy fashion brand seeking Rs 1 crore for 2.5% equity.