Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Brand equity is difficult to define and challenging to measure. It’s about consumers’ awareness of brand features, what makes brands memorable, recognizable and reliable. It’s about the ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

One of the issues that was raised in one of the panels yesterday 1 was the question of Behavioral and Attitudinal measurement of Brand Equity. I reacted very strongly to the idea of Behavioral versus ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...

The Arch Manning era has arrived in Texas after Longhorns quarterback Quinn Ewers declared for the 2025 NFL Draft after they were beaten by the Ohio State Buckeyes in the Cotton Bowl Classic on Jan.

With over a decade of experience, Akshat is expected to strengthen brand equity and accelerate the brand’s expansion. Former Disney+ Hotstar head Sajith Sivanandan has been appointed President ...