The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

By bridging storytelling, commerce and community in virtual spaces, AI agents will enhance user engagement and empower ...

For organizations getting started with AI-driven personalization for your internal brand, here are some key steps to ensure ...

Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more ...

The partnership seeks to explore new ways for brands to engage with digital audiences through G-Commerce, focusing on ...