The partnership seeks to explore new ways for brands to engage with digital audiences through G-Commerce, focusing on ...

By bridging storytelling, commerce and community in virtual spaces, AI agents will enhance user engagement and empower ...

While it can be discouraging to post on LinkedIn with little engagement, posting consistently and persistently can lead to ...

Profila is revolutionizing the advertising industry by eliminating data-harvesting middlemen and redirecting ad revenues ...

Saint Tracy, Nigeria’s premier luxury jewellery brand and Africa’s largest gold and diamond retailer is proud to announce its ...

The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

In today’s highly competitive market, businesses are constantly searching for effective ways to engage consumers and build ...

What if the key to long-term brand success wasn’t chasing followers, but creating advocates? At The Drum’s Predictions event, Duel's Verity Hurd makes a compelling case for why advocacy should be ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

"Couples are moving beyond traditional dinner dates to experience luxurious retreats or adventure-packed rendezvous. Whether ...