After the India's Got Latent controversy, agencies say brands are likely to take proactive measures like rigorous vetting of ...

For decades, neon signage has been a staple of American business culture. From the vibrant lights of Las Vegas to the ...

Retail’s AI reinvention is underway. The winners will be those who invest responsibly in the technology, while also ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

Through its business model, Almonds Ai aims at redefining how brands engage with their distribution networks through ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, today announced the promotion of Philippa Newman to Chief Brand and Product Officer ...

Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest ...

The AI agents, introduce sector-focused conversational solutions for retail, e-commerce, and FMCG, supporting businesses with ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen. Super ...