Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

A giant pine nut, for example, led to the logo for Statera Watch Co, a fledgling brand on the country’s watch scene.

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

A Top 10 list outlining the 10 most iconic car logos, including their genesis, their history, and their evolution though the ...

ZEISS Medical Technology announced today that the ILM staining dye ILM-Blue® from DORC (Dutch Ophthalmic Research Center (International) B.V.) has ...

Like all flip-flops, they are pool attire, good for walking a stretch of scorching sand. And yet the Row’s take on the toe-baring staple, priced at $690, is in a class of its own — best suited, let’s ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

The "Heart" livery was part of a broader brand refresh, which included updates to Southwest's airport signage, digital ...

It’s ironic that, as a pro-democracy and pro-climate group, we’re protesting against electric cars,” one activist said. “But ...