Ulta Promising review: "I have tried all kinds of mascara and keep coming back to this one. It applies well, lasts all day, ...

“Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey Heller says, pointing to increased interest on social media—where ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s ...

A little over two decades later, tubing mascaras have transformed from unsung makeup bag heroes to must-have mascara formulas. Pro makeup artist Rachel Singer Clark doesn’t hold back when asked ...

BEAUTY fans will be racing to Aldi after hearing the German retailer is about to drop an 'intense volume' dupe of Benefit's viral mascara. The budget-friendly alternative is going to cost just £5 ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

Makeup By Mario, Too Faced and Kulfi join Prada Beauty, RevitaLash and accessibility-driven Tilt as prestige brands pushing ...

If there’s one make-up product that we just can’t live without, it’s the best mascara. Sure, lash serums and eyelash curlers are great for subtle enhancement, but nothing gives quite the ...