The turnaround marks a triumph for Adidas chief executive Björn Gulden, a Norwegian manager and former professional footballer who joined the company just two years ago from sportswear rival Puma.

Nike shares sank 3.8% on Friday and are now down 16.4% for the year, continuing a stunning reversal for the once high-flying ...

CEO Bjørn Gulden said that Adidas is “in very good shape” going into 2025, compared with what Nike’s former CEO said would be a “transition year” for the company. As Nike struggles to ...

Adidas will axe up to 500 jobs at its Herzogenaurach headquarters as part of a broader strategy to reduce operational complexity and lower costs. The German sportswear giant, which has around ...

Ladies and gentlemen, welcome to the adidas AG Full Year 2024 Conference Call. I am Maura, the Chorus Call operator. [Operator Instructions] The conference must not be recorded for publication or ...

CEO Bjørn Gulden says Adidas is “in very good shape” for 2025, as the sportswear giant prepares to increase its marketing investment to help leverage “strong top-line growth”. Last year, sales ...

Adidas published better-than-expected results, but also announced cutting 500 jobs at its headquarters in Herzogenaurach.

Liverpool did not disclose financial details of the deal. “The jerseys worn during previous partnerships are some of the greatest ever created," Adidas chief executive Bjørn Gulden said in a statement ...

A preview of the Adidas AE 2 from Adidas' latest earnings call. Via Adidas Adidas’ full-year 2024 earnings call on Wednesday included a sneak peek at what appears to be NBA star Anthony Edwards ...

Shares in rival Adidas also fell this month, after chief executive Bjørn Gulden — poached from Puma two years ago — said sales growth would slow this year, and forecast lower than expected operating ...

"We have every reason to set a target of becoming the number one in every market in the world — perhaps with the exception of the United States," said chief executive Björn Gulden.