Just a little over a month after announcing potential job cuts, Adidas chief executive officer Bjørn Gulden confirmed on Wednesday that the sports company will eliminate 500 roles. On the company ...

Adidas CEO Bjørn Gulden highlighted the potential economic impact of further U.S. tariffs during a press briefing on March 5, 2025, stating that if 25% duties are imposed on more countries ...

Shares in rival Adidas also fell this month, after chief executive Bjørn Gulden — poached from Puma two years ago — said sales growth would slow this year, and forecast lower than expected operating ...

The turnaround marks a triumph for Adidas chief executive Björn Gulden, a Norwegian manager and former professional footballer who joined the company just two years ago from sportswear rival Puma.

CEO Bjørn Gulden said that Adidas is “in very good shape” going into 2025, compared with what Nike’s former CEO said would be a “transition year” for the company. As Nike struggles to ...

Liverpool last week confirmed a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer ...

Our presenters today are our CEO Bjørn Gulden and our CFO Harm Ohlmeyer. And while there is actually a lot of newness in our product pipeline, as you will see and hear in a minute, there is not ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after leaving Nike and fans have already had a sneak peak of their new gear ...

Liverpool did not disclose financial details of the deal. “The jerseys worn during previous partnerships are some of the greatest ever created," Adidas chief executive Bjørn Gulden said in a statement ...