Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack Crackers." It's a big switch, but the crackers ...

It got kid kids to love us. That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey ...