UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

Heading into the men's Final Four, the biggest sneaker story of this year's NCAA Tournament has been a tale of conflicting ...

Skechers has welcomed its first college athlete to its ambassador roster by signing a deal with USC women's basketball ...

USC star Kiki Iriafen has signed an endorsement deal with Skechers Basketball ahead of the 2025 WNBA draft.