Rebranding efforts include a new logo, overall brand presence, and corporate design.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

If you're suffering from whiplash trying to keep up with the latest celebrity beauty launches, you're not alone. There's Scarlett Johansson's culty skincare brand, Tracee Ellis Ross's curly and ...