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The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are ...

SKIMS, the lifestyle company co-founded by Kim Kardashian and Jens Grede, has acquired SKKN by Kim from Kim Kardashian and ...

In a throwback to peak ’90s pop culture, the Backstreet Boys hit the Daytona 500 with a nostalgic performance and exclusive ...

The logo, corporate design ... as part of its evolution as a purpose-driven company. "Refreshing our brand identity strengthens our positioning – 'Beauty and health in harmony with people and nature' ...

Shopify talked with 15 founders about how they started their businesses to help inspire others in their entrepreneurial ...

Weleda has unveiled a rebrand with a new logo and updated modern look. It is the first update to the design of the Swiss natural brand in its 100-year history. “Our brand identity is now more modern, ...

A new name, logo and color palette for Oglebay were unveiled Friday as part of the park’s rebrand focused on brand and ...

A new name, logo and color palette for Oglebay were unveiled on Friday as part of the park’s rebrand focused on brand and ...

Though luxury beauty brands are a dime a dozen, Prada Beauty presents a tech-powered range that prioritizes form and function ...

Hailey Bieber’s coveted beauty brand, Rhode, appeared to make a surprise pop-up at ... Additionally, the store’s entrance ...