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The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

In a throwback to peak ’90s pop culture, the Backstreet Boys hit the Daytona 500 with a nostalgic performance and exclusive ...

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are ...

Shopify talked with 15 founders about how they started their businesses to help inspire others in their entrepreneurial ...

Weleda has unveiled a rebrand with a new logo and updated modern look. It is the first update to the design of the Swiss natural brand in its 100-year history. “Our brand identity is now more modern, ...

Announcing the upcoming release via her newsletter, Meghan shared that the new As Ever collection would soon be launching ...

Emma Watson is a treasured fashion muse. Known for her elegant yet contemporary style, the former Harry Potter star ...

Hailey Bieber’s coveted beauty brand, Rhode, appeared to make a surprise pop-up at Gauteng’s Mall of Africa in March – but ...

Rebranding efforts include a new logo, overall brand presence, and corporate design.

In honor of Women’s History Month, here, you’ll find a a list of small, Black-owned beauty brands to know and support.

Caudalie is set to launch its first ever face tanning drops, otherwise known as Self-Tan Sun Drops, which we have been ...