Transatlantic insight consultancy Basis Global has launched a specific division dedicated to B2B insight, and hired former ...

Ultimately, every customer journey map ends with the prospect be­coming a lead and deciding to purchase the company’s offering. This linear journey map ignores retention, cross-sell, up-sell ...

Tom Percival to lead new B2B division, building on Basis' award-winning work Basis Global has officially launched a dedicated division focused on B2B insight, marking a bold step forward in helping ...

With over 30 000 SaaS companies globally (Exploding Topics) and new ones launching daily, the competition is fierce. If ...

In the sweltering Cannes heat, the social network’s Mimi Turner explains to The Drum that, when it comes to B2B buyers, the ...

The traditional customer journey – whether B2B, B2C, or D2C – which used to span multiple ... and Performance – what I call the MAP Framework for AI search success. This framework applies whether ...

Plus Property has launched a new modular consultancy service designed to address the growing need for flexibility among B2B ...

• Improving User Experience: Embedded payments can make it easier for users to complete transactions by eliminating the need to jump between applications or enter payment information multiple times.

Tension: B2B marketing leaders proclaim they value deep buyer relationships, yet chase vanity metrics and channel fads. Direct Message: The strongest B2B trend in mid‑2025 lies in melding ...

Estefania Hernandez packed her bags and left Mexico City for the Netherlands to launch her third startup and revolutionise ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...