Just how important is it that businesses understand how customers interact with or feel about them, or be able to identify the "moments that matter" in customer interactions? Well, without that ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

In today’s competitive B2B landscape, delivering exceptional customer experiences has shifted from being a luxury to an absolute necessity for success. A key factor in ensuring a company’s ...

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. The post Finding the sweet spot between relevance and discovery in B2B lead nurturing ...

MaxIQ, the first AI-powered Customer Journey Management platform designed to maximize customer lifetime value, today announced it has raised $7.8 million in funding. The company’s Seed round was ...