I hope this helps companies understand the vital synergy between SEO and the customer journey for B2B SaaS companies. You can create a roadmap to optimize the user experience by mapping and ...

Do we really have to spend so much time defining customer personas? The question came up during a recent customer journey mapping workshop with a B2B organization. Some considered the amount of ...

In my previous article, “B2B SaaS SEO: Mapping your keywords to the customer journey,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content ...

Dig deeper: How customer satisfaction fuels B2B profitability. Customer journey mapping tools. Simple customer journey maps ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Many B2B companies have recognised the importance of creating detailed maps of their organisational structure. These maps usually set out the organisation’s processes, who reports to whom, IT systems ...

While visual design and backend technology are good e-commerce investments, as a B2B technology executive with over 15 years of experience, I’ve learned that mapping the B2B buyer’s user ...

My company's research, based on hundreds of customer interviews across dozens of accounts, indicates most B2B customers value regular check-ins from their vendors—and not just at renewal time ...

Much like the way to Mordor, the B2B customer experience journey isn’t as straightforward as one might think. A one-size-fits-all approach simply doesn’t work anymore, and there are various obstacles ...