Daniel Macia Unveils ASTRAD’s AI-Powered ABM to Transform B2B Marketing
ASTRAD, under CEO Daniel Macia, has launched a new AI-powered ABM platform to change B2B marketing. The platform applies ...
Demand Gen Report3d
Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership
Informa TechTarget and Demandbase's collaboration empowers go-to-market teams to prioritize and engage the most relevant ...
CMSWire3d
The Not-So Hidden Inflation Crisis Inside B2B Marketing
From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.
CMSWire3d
Customer Data Management Meets Its Inflection Point
Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.
Yogonet5d
Uplatform shares new Customer Journey Mapping (CJM) guide
Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...
MarTech on MSN5d
13 must-try B2B marketing optimization tools
Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI. The post 13 must-try B2B ...
TMCnet5d
PathFactory and ZoomInfo Announce Strategic Integration to Personalize Buyer Journeys With Visitor Intelligence
"Our new integration with ZoomInfo represents a giant leap forward in terms of buyer journey personalization," said Dev Ganesan, CEO and President of PathFactory. "We know buyers want to self-serve ...
The Evolution Of B2B Buying Behavior—And How The Experience Must Adapt
The way buyers make decisions has changed dramatically. They are more informed, take a digital-first approach and expect ...
MarTech on MSN6d
How B2B and B2C brands are winning hearts with memory-driven CX
The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.