UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

On Sunday evening in Tampa, the NCAA will crown a new national champion in women’s basketball. The next night in San Antonio, it will be the men’s turn to hoist ...

Li Na, one of the most accomplished Asian players in WTA history, played a pivotal role in the growth of tennis across China ...

Incoming Australian Olympic Committee (AOC) chief Mark Arbib hopes the 2032 Brisbane Games will persuade the nation's talented young athletes to pursue medals over football careers.

To move its cultural momentum forward, the Mercedes team had to come up with a plan. It quietly listed a “clothing executive” ...

When Serena Williams retired, she culminated a groundbreaking career where she won 23 Grand Slam titles while breaking ...

Dyson Daniels has capped off his historic season with another major career move, officially making the jump from Nike to ...

Puma SE is poised for a turnaround with strong growth plans in the US market and strategic athlete endorsements. Read why ...

Just days after etching his name into the history books as Port Adelaide’s all-time games record holder, Travis Boak has made ...

Zamari Purifoy won the PNJ Athlete of the Week award for March 10-15 after winning the Freshman 400-meter dash at the Nike Indoor Nationals in Manhattan.

XX-XY Athletics celebrated its one-year anniversary this month and provided some insight into how it achieved success in its ...

Naomi Osaka reacted to her custom Nike shoe in a store on a shopping trip in Miami. The former world No. 1 crashed out of the Miami Open on Monday after a hard-fought three-set match against Jasmine ...