Elon Musk announced Friday that his company xAI is buying X, the social media platform formerly known as Twitter, in an ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Apple might have realized a ton of features I liked over the past few months, but people are still mad about Apple ...

A war has broken out in the body overseeing Australia’s most prestigious media awards show, with a group of veteran journalists calling for the Walkley Foundation’s constitution to be changed.

Comparison advertising is getting more confrontational as brands work harder to catch consumers’ attention, while the general ...

Fast Company's 2025 list of the most innovative companies in social media includes Duolingo, Bluesky, the Boston Celtics, ...

“Brands are doing two things, I would say,” Einstein said, whether it’s Marlboro cigarettes, Tesla cars, or Apple ... Marketing evangelists.” That’s where social media comes into ...

Savvy entrepreneurs quickly jumped on the wagon to promote themselves and their (or others) products, eventually evolving into the mass social media marketing industry we are all familiar with today.

This has been primarily driven by Meta Platforms apps: Facebook and Instagram. How many social media accounts are there worldwide? The number of social media accounts surpassed five billion in 2023, ...

[NEW YORK] Apple is preparing one of the most dramatic software overhauls in the company’s history, aiming to transform the interface of the iPhone, iPad and Mac for a new generation of users. The ...

What is interesting about the delay to Siri is the fact that Apple promoted it loudly, and has had to back off from its aggressive marketing promises ... confirms several media rumors that ...

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...