Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Apple TV+ seriously put its back into it when introducing the world to Lumon’s dark arts in the popular thriller series ‘Severance’. The Ben Stiller-directed hit left many fans on the edge of their ...

Autorité de la concurrence, France's antitrust watchdog, has fined Apple €150 million ($162 million) for using the App ...

Topicals’ latest influencer trip, a new video series from UPS and Kareem Rahma of “Subway Takes” and a surge of influencer ...

As TikTok nears another ban deadline, creators and firms say they believe the Chinese-owned app will remain in the U.S. They ...

Apple has been fined €150 million ($162 million) by France's Competition Authority over the implementation of its App ...

The value of brands and other intangible assets, including intellectual property, research, and development, has reached $80 ...

Revolt CEO Detavio Samuels explains how the linear TV and digital brand is adapting on the Variety podcast 'Strictly Business ...

Chirag Shah, Vice President - Brand Solutions at Schbang, writes about advertisers creating work to impress their peers ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...