Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Could AppleTV+ be the next CTV platform to turn to ads? Plus, the bubble may have already burst on creators launching DTC ...

To reach a larger audience, taking your billboards on social media is a good way to bring in traction. “The optimal advertising strategy depends on the brand's life stage. For a brand with high ...

The value of brands and other intangible assets, including intellectual property, research, and development, has reached $80 ...

According to experts, even in the event of underperformance, the pre-release buzz and integrated campaigns ensure brands ...

Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Scott Galloway has sounded the death knell for broadcast advertising and urged CMOs and young people who rely upon the ...