Global brands are constantly searching for local relevance, but many miss the mark. Revlon, however, has nailed localisation so well one creator has admitted she thought it was an Australian brand.

This month, true crime podcast Casefile disappeared from the Australian Podcast Ranker without a trace. Usually occupying one of the top two slots on the chart, the popular show was nowhere to be ...

PUMA has released ‘Go Wild’ – its largest global campaign to date, designed to inspire consumers “to unleash their true selves”. The announcement: Global sports company PUMA announces ...

Man of Many, Australia’s largest digital men’s lifestyle publication, has announced its ICONS Digital Edition, the first instalment of 2025. Focusing on inspiring personalities and products ...

GroupM media agency EssenceMediacom has appointed Susan Lyons as the new managing director for its Brisbane agency. Lyons brings almost 20 years’ experience in the media industry and a broad ...

Clemenger Group’s Traffik has again teamed up with leading Australian Vitamin brand Swisse Wellness to introduce its new campaign “Vitamins That Hit Different” – celebrating Swisse’s ...

“He was the backbone of the place,” said Charles Frick, a past commander and friend of Kennerly, noting they had been friends for more than 50 years. The two met when Kennerly was in the Army ...

MARIE ANTOINETTE, Season 2 continues to chronicle the life of one of history’s most influential and controversial figures. Emilia Schüle (BERLIN DANCE SCHOOL) returns as the title character ...

Ooh Media’s Neil Ackland is departing, the outdoor company has announced, as part of a new structure which sees Mark Fairhurst confirmed as chief revenue officer, and Andrew Every expanding his ...

Mediaocean, the foundational partner for omnichannel advertising, today announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking ...

FCM Travel – Flight Centre Travel Group’s “flagship large market business travel division” – has appointed Michelle Jolley to the role of SVP of global marketing. Meanwhile, Gina Ng has ...

Intrepid Travel, will be North Melbourne Football Club’s premier partner for the 2025 season. For over 35 years, Intrepid Travel has been a world leader in responsible travel, taking people all ...