As anticipation builds for the start of March Madness, adidas debuted a new film that positions competition as a positive ...

With the speed of the NCAA tournament, players have to move quickly to cash in, something they aren't usually equipped to do.

Former marathon world record holder Haile Gebrselassie said that he could have run under 2 hours in 2008 if he had been given ...

Omar Bailey is disrupting the footwear business model with FCTRY LAb, and his journey is highlighted in the new docuseries ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

The short-handed Indiana Pacers shocked the NBA universe with a victory over the Minnesota Timberwolves.

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Fully aware of the market potential and rapid development in China, German sportswear company Adidas launched its latest series of racing shoe, or Adizero Adios pro 4, in Shanghai on Monday.

Here’s why these 10 organizations, from Adidas to the WNBA, topped the list of Fast Company’s Most Innovative Companies in ...

From Andy Warhol to Matthew Barney—the contemporary art world intersects with sports in ways both celebratory and challenging ...

Omaha athletic officials are campaigning for a new practice facility, writes . The timing of the Mavericks' NCAA tournament ...

It's coming up on the two-year anniversary that the GOAT joined Inter Miami CF. Here's how to get Lionel Messi's 2025-26 kit at Adidas.