WFA head of policy Gabrielle Robitaille gives The Drum a rare glimpse into what the world’s biggest brands are saying behind ...

X’s lawsuit accused the World Federation of Advertisers and some of its corporate members of conspiring to withhold billions of dollars in advertising revenue from X, previously known as Twitter.

(Reuters) - Elon Musk’s X has reached an agreement to resolve claims that live streaming service Twitch conspired with other ...

Ad man and bestselling author of books such as Marketers are from Mars, Consumers are from New Jersey; Advertising for Skeptics; and AdScam, Bob Hoffman is back shining an unfiltered light on the ...

Twitch was one of several brands added in February to the X lawsuit, first filed in August, that accuses a spate of companies of conspiring with the advertising trade group World Federation of ...

X may not count Twitch among the worst ad boycotters X's beef is primarily with the World Federation of Advertisers (WFA), which had previously set brand safety standards that advertisers ...

The winning bid was led by the Qatar Diabetes Association, with the support of the Ministry of Public Health, Hamad Medical Corporation, and Visit Qatar ...

Marketers are more upbeat about the future of the CMO role, according to research by the World Federation of Advertisers (WFA). Marketer of the Future 2025, conducted in collaboration with WFA’s ...