WFA head of policy Gabrielle Robitaille gives The Drum a rare glimpse into what the world’s biggest brands are saying behind ...

The lawsuit targets the World Federation of Advertisers, a networking organization for big advertisers. It specifically names ...

(Reuters) - Elon Musk’s X has reached an agreement to resolve claims that live streaming service Twitch conspired with other ...

In his first interview since retaking the World Federation of Advertisers presidency, David Wheldon shares how he’ll be standing up for both the organization and the industry. After a long and ...

David Wheldon, Chief Brand Officer of global lottery and casual gaming developer Allwyn, has been named president of the World Federation of Advertisers. Wheldon, who previously served as WFA ...

The World Federation of Advertisers (WFA) has appointed Allwyn’s global chief brand officer David Wheldon as its new president. He replaces Mastercard’s chief marketing and communications officer, ...

X may not count Twitch among the worst ad boycotters X's beef is primarily with the World Federation of Advertisers (WFA), which had previously set brand safety standards that advertisers ...

Data from 2017 are WARC estimates, calculated by applying the World Federation of Advertisers' (WFA)* media inflation figures to historic cost per thousand (CPM) data. CPM data to 2016 have been ...

Marketers are more upbeat about the future of the CMO role, according to research by the World Federation of Advertisers (WFA). Marketer of the Future 2025, conducted in collaboration with WFA’s ...

X’s lawsuit accused the World Federation of Advertisers and some of its corporate members of conspiring to withhold billions of dollars in advertising revenue from X, previously known as Twitter.