The lawsuit targets the World Federation of Advertisers, a networking organization for big advertisers. It specifically names ...

The suit takes aim at the World Federation of Advertisers and its initiative called the Global Alliance for Responsible Media (GARM), which led a boycott against the platform formerly known as ...

In his first interview since retaking the World Federation of Advertisers presidency, David Wheldon shares how he’ll be standing up for both the organization and the industry. After a long and ...

Musk first filed this suit last August against the World Federation of Advertisers and the companies Unilever, Mars, CVS Health, and Orsted. In an amended complaint filed Saturday, he added Nestle ...

Last year, X filed a federal antitrust lawsuit accusing the World Federation of Advertisers and some large brands of co-ordinating an illegal boycott of X. Read said: “The usage is ...

The World Federation of Advertisers estimates that for every dollar traded programmatically, only 40 cents make it to the publisher. The value of working media is likely lower, as this scenario does ...

Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.

Marketers are more upbeat about the future of the CMO role, according to research by the World Federation of Advertisers (WFA ...

This is reshaping advertising, creating a surge in demand for sustainable media strategies. For example, the World Federation of Advertisers (WFA) has created the Planet Pledge, inviting leading ...