A 40-day boycott of Target led by Black church leaders began on March 5, or Ash Wednesday. The boycott during Lent is meant to protest companies that have rolled back programs promoting diversity.

Customers of Target and other major retailers have been asked to boycott Target for 40-days during Lent as a form of protest.

Members of the Black faith community have started a 40-day fast or boycott against Target for stopping their DEI initiatives.

The boycott, organized by Atlanta Pastor Jamal Bryant and other faith leaders, encourages consumers to refrain from buying anything from Target for 40 days, which is also the duration of Lent.

Black church leaders launched a 40-day Target boycott on Wednesday. This is one of several actions against the company.

"Lent is a sacred season of reflection ... services and Black media buys. When the Target fast ends on April 17, boycott organizers will collect data on its impact and attempt to meet with ...

The boycott action comes as other groups of ... Black faith community to start a 40-day fast from shopping at Target during Lent starting on March 5, which is Ash Wednesday.