The 2025 Super Bowl halftime show will center around Kendrick Lamar, who has been on the stage at the NFL's biggest occasion once before. The Los Angeles-based rapper joined Dr. Dre, Snoop Dogg and a long list of West Coast hip-hop stars on stage at SoFi Stadium at halftime in 2022.

One of the major non-football storylines that centers around the Super Bowl is the halftime show. These days, the halftime show is one of the most exciting performances of the yea

Shakira and Jennifer Lopez’s halftime performance in 2020 cost the NFL about $13 million, according to Reuters. The tens of millions it costs to produce a halftime show covers the special effects, staging, and wages of thousands of staffers involved in the production each year.