The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

In this thrilling short video, we dive into the mysterious disappearance of Sprite. Follow along as we unravel the suspense ...

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...

A new Sprite commercial features the Eagles quarterback and Super Bowl MVP telling viewers to “obey your thirst.” ...

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning ...

This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...

Philadelphia Eagles quarterback Jalen Hurts has added a historic endorsement deal to his growing portfolio in the wake of ...

Sprite’s current plastic contains green polyethylene terephthalate (PET), an additive that can’t be recycled into new bottles, a key initiative for the company as it looks to reduce plastic waste.