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Sarah Mahoney @mahoney_sarah, May 2, 2025 ; Amazon’s first-quarter results beat expectations, with advertising revenue ...

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display ...

New Pepsi teammates will be welcomed with OOH spots, such as England national team star Lauren James' in London.

That's on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A's and ...

A new Georgia law requiring parental consent for minors to create social media accounts, and banning the use of minors' ...

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock ...

Yeti is able to appeal to consumers on the opposite end of the sustainable spectrum with its "durability message.” Consumers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

A study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a ...

Microsoft reported strong growth for Q1 2025 - up about 13% year-over-year to $70.1 billion. Revenue from search rose 6%, but ...

Roku says its Q1 advertising "outperformed the U.S. OTT ad market and grew faster than overall Platform revenue." ...