CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft.

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and ...

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.