Meanwhile, Apple is plotting its own course in the AI race, forming an internal “Answers” team to build a stripped-down ...

As Australia’s leading effervescent vitamin, Berocca had long been pigeon‑holed as a hangover remedy. To broaden relevance, ...

Once approved by regulators, Disney will own 72% of ESPN, with Hearst holding the remaining 18%. Disney CEO Bob Iger framed ...

Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...

Improving representation within the advertising industry forms part of moving towards a more inclusive society for all. Unfortunately, for many decision makers whose priority is the bottom line, that ...

Covatic's Audience Retargeting directly addresses this critical challenge. Audience Retargeting enables unprecedented ...

According to a study by Piwik PRO, over 40% of organisations are considering moving away from U.S.-based marketing software.

Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box. Oh AI, you really are the ...

In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news ...

The new UK CTV Pulse 2025 reveals that 42% of viewers choose to watch via AVOD (ad-supported video on demand) services, a 7% ...

In today’s Digest, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn ...

In today’s Digest, we discuss Amazon & Microsoft’s cloud dominance harming competition, Reddit’s revenue surge on AI and ad ...