Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging CHICAGO, April 15, 2025 /PRNewswire/ -- ActiveCampaign, a leading marketing ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and ...

Product and software veteran joins as Contentful expands AI and personalization capabilities and newly unveiled DXP vision DENVER & BERLIN--(BUSINESS WIRE)--Contentful, a leading content platform ...

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), The ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

The scale of digital assets needs an assist. With GenAI, DAM professionals can make the most of their digital assets.

Tredence, a leading data science and AI solutions provider, today announced the launch of Tredence Customer 360, a ...

Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email ...

As artificial intelligence agents gain traction across enterprise workflows, leading innovators at Bynder, a global leader in digital asset management, are urging a more balanced mindset: AI isn’t ...

This award-winning technology propels the customer journey, seamlessly integrating AI + human expertise to deliver quantifiable business transformation results IRVINE, Calif.--(BUSINESS WIRE)--Alorica ...

At this year’s Adobe Summit in Las Vegas, I spoke with executives across industries who are deep in the trenches, trying to balance innovation with reality. What emerged was a candid look at ...