Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...

Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, ...

Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a ...

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to ...

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly. Craig Brommers, CMO at American ...

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI. How genAI is transforming ...

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI. AB InBev’s new approach to ...