The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

OS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, ...

Britannia A-Eye turns a smartphone into an intelligent shopping assistant, allowing users to scan their surroundings through ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

Franklin Templeton India’s vice president and head of marketing, Geetanjali Sachwani, has a personal connection to the ...

Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge ...

Articles written by Kruti Berawala ...