For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...

Fintech apps are experiencing explosive growth as consumers increasingly embrace digital finance solutions. But with this surge in popularity comes a darker trend — a significant rise in fraud, ...

REPLUG, a full-service mobile app marketing agency, is proud to announce its official certification as a Certified Moloco Partner. This milestone marks a ...

web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has ...

The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That's the stark message from Anton Volovyk, ...

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

In the fast-moving app world, where user acquisition costs spiral upward and retention rates plummet faster than a poorly designed onboarding flow, one discipline has quietly emerged as the secret ...

Looking for scalable, high-impact growth beyond the traditional search and social channels? This guide breaks down how browser advertising offers a ...

The music app industry spans a large selection of apps, but the ones that generate the most revenue and installs are music streaming services. Launched after the failure of Napster and other illegal ...

Mobile app advertising, monetization, and insights company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their ...

Originally from Spain, Jessica began her Decathlon journey at the Madrid headquarters. She has always been captivated by the transformative power of the digital world on businesses and user behaviour.

Your team has built a strong reporting system that captures push notification opt-in and click-through rates, retention curves, and more. With all that data at your fingertips, there’s one critical ...