Resonating with the Next Generation: Trust is a key factor in how Gen Z engages with advertising, and OOH stands out as a ...

The newly formed Irish Times Group Content Studio has teamed up with Sky and Starcom, part of Core, for a new branded content ...

When it comes to love, it would appear that Irish people are reasonably contented with their love and sex lives although ...

The Media Awards 2025 will open for entries next Wednesday, February 19th. The organisers of the Media Awards have announced ...

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home Irish Life Health is making its presence felt across Outdoor formats this cycle with the launch of its new ...

With rising acquistion costs, an over-reliance on automated campaigns and increased competition in the e-commerce market, acquiring new customers will be one of the biggest challenges facing ...

While love may be in the today for St Valentine’s Day, Allianz and Women’s Aid have asked Irish men to spare a thought for ...

The Brill Building has created a new platform and campaign for Bord Gáis Energy that aims to encourage consumers to switch to the energy provider’s SMART plans. Called, ‘Need More Zenergy?’ the new ...

Digitize has a longstanding partnership with BBC Studios, the commercial arm of the BBC, and sells advertising inventory across the broadcaster’s online and video platforms. The expanded deal will see ...

With 0% interest offers available for the whole first year, the “12 Months of Zeros” campaign playfully creates an anthropomorphic 0% for every month all the way from January to December.

The BWG Foods-owned retailers SPAR and EUROSPAR have rolled out a new campaign in collaboration with Publicis Dublin and the ...

Food delivery and streaming services are great, but it means we go out and socialise less. A recent research paper found that ...