Search engines drive £31.4bn in UK consumer spend in retail – making it a key retail media target
Search engines remain the most influential driver of retail discovery, driving £31.4bn in annual UK retail spend (non-food), more than any other digital or physical channel. Of the $237.9bnn Google ...
Back to the future: search is only going to increase in importance
Google is the world’s biggest advertising company. Of the $237.9 billion Google generated in ad revenue in 2023, $175.0 ...
US retail media ad spending to grow $10bn to $62bn in 2025
The US retail media sector is expected to grow by 17.2% from 2024 to 2028, with US advertisers expected to spend in excess of $62bn on retail media in 2025 – $10bn more than last year – and accounting ...
LS Eleven Media announced Asda Access: a new self-serve model
Nearly a year after rebranding Asda Media Partnerships to LS Eleven, Asda has introduced Asda Access. Access uses Asda’s 7 million+ first-party customers and enhances audience targeting with ...