OpenAI, Super Bowl

Why OpenAI Didn’t Use AI To Make Its Super Bowl Ad About AI
OpenAI just dropped a slick $14-million Super Bowl ad extolling the virtues of AI tech—but none of the content was made by AI. Here's why.
Inside OpenAI’s $14 million Super Bowl debut
The campaign arrives at what OpenAI sees as a pivotal moment. “We’re at the dawn of the intelligence age and you can participate today,” Rouch says, a reference to CEO Sam Altman’s recent blog. “This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.”
Super Bowl AI ads—how OpenAI, Google and Meta commercials performed
Intelligent products were on full display during the game, but they all took different approaches in marketing.
OpenAI Celebrates Inventions and Scientific Advances in Super Bowl Debut
OpenAI, the artificial intelligence company behind ChatGPT, made a big splash during the Super Bowl by airing its first ad since launching in 2015. Its big game commercial featured hundreds of black dots,
OpenAI compares ChatGPT to humankind's greatest inventions in its first-ever Super Bowl ad
OpenAI aired its first Super Bowl ad, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.
OpenAI’s Super Bowl commercial suggests new marketing strategy
Tech company, OpenAI will introduce its first TV advertising ad on Sunday during the 59th Super Bowl.The Latest Tech News, Delivered to Your Inbox
Super Bowl Ad From OpenAI Will Be The Company’s 1st TV Spot
OpenAI will air a pricey Super Bowl ad on Sunday, according to a Wall Street Journal article on Feb. 5. The ad will be the buzzy Silicon Valley company’s first TV spot.
OpenAI Just Pulled off the Biggest Super Bowl Upset of All
If you want people to take you seriously—at least, as a marketer— you run an ad during the Super Bowl. The Super Bowl isn’t about selling things, it’s about reminding people that your company is big enough to pay for a Super Bowl ad. It’s a reminder to people that you’re a big deal.
AI-driven ads take the field during the 2025 Super Bowl
We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl,
2025 Super Bowl Tech Ads Put AI Everywhere – Ray-Ban Meta Smart Glasses Are One Highlight
OpenAI, Meta, Google, and more showed off AI-related TV spots during the big game between the Kansas City Chiefs and Philadelphia Eagles.
Super Bowl 2025 commercials: AI, humor, more - what worked, what didn’t
Fans missed out on two TV-watching events Sunday: Instead of a close game, Super Bowl 59 was a blowout. And the usual drawing card of commercials turned out to be a bit of a dud. Sure there were a few cute ads,
Super Bowl Ad Results: AI Can’t Compete With Sentimental Stories
Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...
OpenAI’s Super Bowl ad vs. Perplexity’s Cybertruck activation—how the AI startups are competing at the Big Game
OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily ...
Decoding OpenAI’s Super Bowl ad and Sam Altman’s grandiose blog post
Critics of OpenAI would say it's more empty hype designed to continue placating OpenAI's big-pocketed investors.
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Creative React: OpenAI's Super Bowl Ad Dumbs Down AI for Average Joes
Framing the ad as the dawn of "The Intelligence Age," OpenAI's 30-second spot takes viewers on a journey through humanity's ...
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Super Bowl Instant Replay: OpenAI Offers a Pithy, Pointillist Chronicle of Human Ingenuity
For a company that has creative professionals fearing for their livelihood, OpenAI sure makes a compelling ad. The company ...
Super Bowl updates—OpenAI is in, Ram twists a child’s tale and DoorDash does girl math
Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will ...