National Border Patrol Council Vice President Art Del Cueto appeared Monday on Fox Business and accused some leaders of ...
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
The Media Rating Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...
One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...