Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

In today's dynamic business landscape, where distribution networks drive competitive edge, loyalty programs are undergoing a ...

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

Another strategy to start building loyalty is to target first-time customers by providing an outstanding experience as soon ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Consumer reporter Marie Coronel looks at the ways many are saving money through discounts and deals through restaurant ...

GM Rewards Members spend more at the automaker and are more engaged than GM customers not enrolled in the program.

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.